Submitting to Search Engines
Submitting sites to search engines is much easier than submitting them to directories or pay-per-clicks. PPC Affiliate In fact, you only have to submit the home page. The search engine’s ‘spider’—a neat little software program—will then follow all the links from the home page and include your other pages. Spidering actually increases your relevancy score more than hand-submitting your internal pages yourself.
The disadvantage of spidering is that it can be slow. Google has the best spider but even they can take up to a month to index all your pages. For other search engines you can wait three times as long.
Search Directories – The Benefits of Browsing
Search directories differ from search engines by providing a range of categories for users to browse. Rather than enter a keyword into a search box, users click through categories and sub-categories narrowing down their options.
You could say that search engines are like going straight up to the sales assistant and asking what they have in eveningwear; search directories are like browsing through the store and seeing what catches the eye.
How you make your site catch the eye in a directory though is actually pretty similar to standing out in a search engine: it’s all about relevancy—a mixture of keywords and links.
Submitting to Search Directories
Submitting your site to a search directory is a little tougher than submitting to a search engine. Directories don’t have spiders—they rely on humans. When you submit your site, whether it’s to Yahoo! or any of the other myriad directories, you’ll have to complete a form that will include your URL, Page Title, Keywords and a Page Description.
Your keywords and title will play some role in your ranking, but for the description, it’s much better to put a hard sell that will attract users. There’s no point having a link at the top of a category if no one wants to click on it.
Bear in mind that because each submission to a directory is checked by a human editor, it can take quite a while for your site to be approved and listed. Some sites do have express services but these are pretty pricey (Yahoo! wants $299 and $600 for adult sites!), and if they decide your site isn’t suitable for a category, you don’t get your money back. It’s usually worth the wait.
3.8 Pay-Per-Click—Buying Status PPC Affiliate Guide
Pay-per-click programs (PPC’s) allow you to buy a prime position in a search engine by selecting the price you wish to pay for each visitor your receive. This can place you exactly where you want to be in the listing, or let you decide how much you want to spend on advertising.
The big advantage of PPC’s is that you don’t have to worry about messing with keywords or links or any of that. You can just figure out how much you want to pay for a keyword and buy your position. In addition, you only pay for people who actually click on your link (for banner ads, you often have to pay when someone sees it.) And you can also get cheap visitors. Bids usually start at around five cents per click. The top three bids though are often promoted across a network of sites (Overture place theirs at the top of Yahoo!) so there can be big bonuses for bidding high.
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