Mistake #1 – Lack of focus
So regularly I get to a website and can’t fairly figure out what the website is promoting or what I’m being asked to do. Websites must be dedicated to selling one thing or one service, or asking your reader to take one and only one action (even if the only action is to read the article).
If you sell many different products and services, you must have many different Websites dedicated to each product and service you sell. The reason is, when people search the internet with their keywords, they are looking for one and only one thing. They will purchase from the website that is selling that one and only one thing — because it appears to visitors that this is your area of specialty.(Secret Cash Blueprint)
If you have a plumbing problem, you want a plumber to fix it — not a jack of all trades handyman. If you have cancer, you want to see a cancer specialist, not a general practitioner. So if you fix roofs and pave driveways, have two websites, one dedicated to fixing roofs, the other paving driveways. Narrow has forever been the gate to heaven in direct marketing. This is even more true in the age of the Internet, where people are looking for your service or creation with highly focused keyword searches.
Mistake #2 – “Welcome to My Home Page”
This is a little like starting your sales letter with “Welcome to My Letter” or the book you are writing to “Welcome to My Book.”
I see “Welcome to My Home Page” all over the Internet. I guess these people think this sounds warm and friendly — like “Welcome to My Home.” Don’t do this.
Your home page must feature your main sales presentation. It must launch right in with an attention-getting headline. It should look closely like a sales letter you might get in your mailbox — but, instead of an order form and reply envelope, you’ll have links or buttons that say “Click Here to Order” that will take readers right to the credit card form.
When the typical surfer spends 6 seconds on a Web page, you don’t want to waste time with pleasantries. Launch right it to the performance — the sales pitch.
Mistake #3 – No attention-getting headlines or subheads.
Web surfers are scanners. A headline is similar to hand that taps your scanner on the shoulder and says “look here.” Headlines and subheads tell your scanners what all this content is about. And it’s good for your headlines to say something extraordinary — if possible “human interest.” Here’s a pretty good one: “How My 10-Year-Old Daughter Earned $750 Previous Week With Her New Online Business.” Free offers make good headlines, i.e.: “Here’s Your At no cost . . .”
Headlines are what suck your readers into your copy. If your headlines are interesting, your readers won’t mind reading a lot of small print to get the details. Secret Cash Blueprint Best Bonus
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