As I mentioned in the last post in the series, How to Use the Free Tools Available to Brand Yourself as a Trusted Expert, the next step in using blogs to become a Trusted Expert is to kick off your own blog.
So, how do you decide what to blog about? Well, you could blog about anything actually, but since this series is about the way to make your web business more successful, Iwould recommend that you do it about your business and your products ( niche ). Duh.
Precisely what about your business may be tougher to decide.
do some research ( you should really know from your reading / commenting phase ) and see what’s out there in your niche. Is there an opening that you could fill? Is there some information about your class that you believe is necessary to get out there, and which will resonate with your Buyer Personas? Then that’s what your blog should be about.
Now here’s the list youare going to wish to know before you start your blog :
* Your Domain ( URL ). Is it going be an extension of your present main website, or will it have a novel name with branding and just point back to your site? Or is your blog going to be the main site? If so , you also must decide what persona and feel you would like your blog to have, that will influence the domain, tagline, and name you select. If youare already adding your blog to your current site, then you are somewhat limited as to choice, as it should relate back to the original site in some way. But if your blog is the whole site, then the sky and your imaginativeness in the limit.
* The tagline remember that both the name and the tagline become searchable, so you need to pick them meticulously to be certain that you’re indexing under the right keywords for your business.
* The name ( seems simple, but you’ll possibly spend longer coming up with this than all the rest ).
The reason why I’m informing you to take a while to come up with these 3 things is this : while you can change them later, as the search engines will reindex a site and you’ll maintain your rankings, but you’ll lose something more unsubstantial – the branding and peronsa that you had built with that name or URL.
So, while you can go back and change it afterwards, putting a little thought and effort into it before you start will save everyone a headache and a bunch of rebranding after.
Here are the other stuff youwill have to know when starting your own blog :
Your design. There are a lot of software choices out there with customizable interfaces. If you’ve already got a look and feel that you like for your website, you can alter it and use it for your blog. Or, if you’d like something a little more stand-alone, you can just use the same colors ( to connect it to your principal site ) but has a totally different feel and appear. You can always go back and change it later, so don’t stress out about this one as much. Design is much more of a learning experience, and plus you will be testing elements to grasp exactly what your buyers want ( and do not worry, we’ll get to that part later, too ).
Your voice. Blogs, more than any other kind of writing on the net, need to have a personality. The most successful blogs have their own unique voice that’s so robust that you can virtually imagine the person talking when youare reading it. And although I’ve done posts on good grammar before, you must walk a fine line yes, use good grammar and spelling whenever it’s possible, but you may take liberties if it suits your voice. I’ve used non-good grammar thingies ( see ) where it’s appropriate. But if you keep to good grammar in every other way, itis going to be apparent that you are doing otherwise for color and humor rather than that you don’t know any better.
Above all, bear in mind that your blog is supposed to be about you and your business. Don’t try to be something that you are not a gigantic part about being a Trusted Expert is the fact that you are authentic.
final point on this topic… Just start a blog. I’m significant here and I highly counsel everybody have a blog that’s on a topic they are obsessed about and especially if they want to be seen as an expert in that niche.
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