As I discussed in the last post in the series, How to Use the Free Tools Available to Brand Yourself as a Trusted Expert, the following step in using blogs to become a Trusted Expert is to start your own blog.
So, how do you decide what to blog about? Well, you could blog about anything really, but since this series is about the way to make your internet business more successful, Iwould recommend that you do it about your business and your products ( niche ). Duh.
Exactly what about your business may be tougher to decide.
perform some research ( you should already know from your reading / commenting phase ) and see what’s out there in your niche. Is there an opening that you could fill? Is there some information about your category that you think is vital to get out there, and which will resonate with your Buyer Personas? Then thatis what your blog should be about.
Now here’s the list you’re going to want to know before you start your blog :
* Your Domain ( URL ). Is it going be an extension of your current main website, or will it have a novel name with branding and just point back to your site? Or is your blog going to be the main site? If so , you also need to decide what persona and feel you would like your blog to have, that will influence the domain, tagline, and name you select. If you’re already adding your blog to your present site, then you are somewhat limited as to choice, as it should relate back to the first site in some way. But if your blog is the whole site, then the sky and your imagination in the limit.
* The tagline remember that both the name and the tagline become searchable, so you need to pick them meticulously to be certain that you’re indexing under the right keywords for your business.
* The name ( seems straightforward, but you will potentially spend more time coming up with this than all the rest ).
The reason why I’m telling you to take a while to come up with these three things is this : while you can change them later, as the search engines will reindex a site and you’ll maintain your rankings, but you may lose something more unsubstantial – the branding and peronsa that you had built with that name or URL.
So, while you can go back and change it afterwards, putting a little thought and effort into it before you start will save everyone a headache and a bunch of rebranding after.
Here are the other things youwill have to know when starting your own blog :
Your design. There are a lot of software decisions out there with customizable interfaces. If you’ve already got an appear and feel that you like for your website, you can alter it and use it for your blog. Or, if youwant something a touch more stand-alone, you can just use the same colors ( to connect it to your main site ) but has a completely different feel and appear. You can always go back and change it later, so don’t stress out about this one as much. Design is way more of a learning experience, and and you’ll be testing elements to understand exactly what your buyers want ( and don’t worry, we will get to that part later, too ).
Your voice. Blogs, more than any other kind of writing on the net, have to have a personality. The most successful blogs have their own unique voice that’s so robust that you can almost imagine the person chatting when you’re reading it. And though I’ve done posts on good grammar before, you want to walk a fine line yes, use good grammar and spelling whenpossible, but you can also take liberties if it suits your voice. I’ve used non-good grammar thingies ( see ) where it’s suitable. But if you keep to good grammar in every other way, itis going to be obvious that you are doing otherwise for color and humor instead of that you donot know any better.
Above all, remember that your blog is supposed to be about you and your business. Don’t try to be something that you’re not a gigantic part about being a Trusted Expert is the fact that you are authentic.
last point on this topic… Just start a blog. I’m significant here and I highly recommend everybody have a blog that’s on asubject they are passionate about and particularly if they want to be regarded as knowledgeable in that niche.
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