In the last post I did on the new FTC regulations, I went over how the new rules would affect endorsements. In this post, ill go over the part that will affect bloggers more than anyone else, even though it will still have side effects for other web-based marketers as well .
The second part of the new FTC rules that at once has effects on online marketers is the new requirement of notification of material connections. This needs you to fess up to any connection youhave to the service or product that you are mentioning, be it that you flat out got paid to try it, you probably did it for free product, or if yousimply got a cost-free trial. The large difference is if yousimply got the free trial because they were letting a bunch of people try it, or if they let you try it particularly because you would mention it in your blog. Heres the specific example that they give about blogging in the FTC Guidelines :
- A patron who frequently purchases a selected brand of dog food decides one day to buy a new, more expensive brand made my the same manufacturer. She writes in her personal blog that the change in diet has made her dogs fur noticeably softer and shinier, and that in her opinion, the new food is definitely worth the extra money. This posting wouldn’t be deemed an endorsement under the Guides.
- Presume rather than purchase the dog food with her own money, the patron gets it for free because the store typically tracks her purchases and its computer has generated a chit for a cost-free trial of this new brand. Again, her posting wouldn’t be deemed an endorsement under the Guides.
- Presume now that the customer joins anetwork marketing program under which she intermittently receives diverse products about which shewill write reviews if she wants to do so. If she receives a free bag of the new dog treats through this program, her positive review would be considered an endorsement under the Guides.
Keep reading the rest about New FTC Guidelines
If you want to discover how to Make Money Online check out http://www.johncow.com.
