Have you ever wondered how some websites do very well and others just swim for a while before sinking? It’s necessary to look at the bigger picture. Website statistics can teach you a lot about how your online business is doing. Let’s have a closer look at how this works.
Setting It All Up.
Keep a close eye on your progress as soon as you launch your website development. It might not be possible to visit every day. Even though you want to, other things take your time too. Besides, if you automate most everything, your site will be able to run itself with very little interference from you except for site upkeep and adding new content and products.
To do this, will require a well thought out approach. Fundamentally, you need to be able to measure what goes on, on a daily basis. People visit, read articles, click on ads, view products and use the shopping cart. Look at each one of these activities to help you determine how your business will grow in the future.
You can add files to your web page yourself to capture certain stats. Alternatively, you can use a website statistics program to help you. Choose something like Google Analytics. If you already use other Google services to help promote your business then you are already familiar with the variety of tools they can offer you.
Google Analytics lets you analyse several things:
* Traffic.
* Ads or Marketing Strategies.
* Keywords.
* Your conversion rates.
This is only a very brief sampling. Once you have signed up you can look at what the program has to offer, but be ready, because there is a lot to understand.
Making Your Changes.
As you now have a way to track any changes you make, see what information you can glean versus not doing anything at all.
* Improve Keyword Optimisation – The keywords that you decided to use may all not perform well. You will be able to see which keywords are performing best using page statistics. For the ones that are not, consider exchanging keywords on that web page and see how that might improve sales.
* Improve Your Content Offerings – The low number of page views for a specific page could signify that people aren’t finding your content on the first page of search engine results. Take another look at your content. Is your keyword density within the right range? Make sure you don’t use too many. If you do, search engines will consider you to be keyword stuffing and they don’t like this. With content, provide useful information using only as many words as you need to get your point across.
What are your site stats telling you? By changing one thing at a time you will be able to come up with the right mix to help thoroughly establish your website development.
Michelle Dale is The Managing Director of Virtual Miss Friday, an Experienced Executive Virtual Assistant who collaborates with businesses and individuals with the sole aim of accomplishing their professional goals. Want to learn more about these comprehensive online business building success strategies? Contact VMF Today!
