The most important thing in any web business is traffic – lots and lots of traffic. The other 1% is what you do with that traffic, but if you have to traffic – you can figure out the rest. After getting the traffic you just need to convert it into subscribers and customers . . . but that’s the easy part. The most crucial aspect of this process is getting the visitors to your site.
How, then do you get traffic to your site?
Here are a few of the most popular way to get traffic to your site – for free:
- Web 2.0 Sites
- Article Websites
- Video
And here’s how to use each method…
Web 2.0 Methods
By web 2.0 we mean any site where the users actually create the content. The exciting thing about Web 2.0 sites is that you get to add your own content and it becomes part of these sites. The other interesting thing about these sites is that all the search engines (including Google) treat them as “authority sites”. The benefit of this to you is that your content is now considered as part of these sites. And any links in your content that point to your own sites count as a strong “vote” in favor of your sites – lending you credibility in the search engines. That’s the real benefit of adding content to this sites – search engine ranking means ongoing free traffic. There are many more web 2.0 traffic tactics we don’t have time to get into here, but this will get you started.
Article Marketing
The natural next topic is article marketing. Article directories fall under the category of web 2.0 sites. In typical web 2.0 fashion, article sites rely on user-generated content (i.e. your articles). Just as with the other web 2.0 sites, having your content included gives you immediate traffic and search engine ranking. But you also get the extra benefit of other users taking your article and putting it on their site. And because the terms of the directory say they have to include your “resource box” you get links back from all these other sites, too. In order to get the most free traffic make sure you:
- Figure out what keywords you want to go after
- Write specifically to target these keywords
- Hyperlink these keywords to your website – both in the content of the article and in your author’s info section.
Video Marketing
The last of this group is video marketing. Here to we’re really looking at a web 2.0 sub-category. And it carries all the same benefits of article marketing. The extra top secret benefit of video marketing is that it’s much easier to rank for competitive keywords than in any other medium.
Here are just a few video marketing tips:
- Set up your YouTube account
- Turn off all the modules in your account profile
- Add tags to your profile
- Include a link to your main site in your profile
- Add 1 or more videos to your profile
- For each video use your keywords in the tags, the descriptions and the title
Summary:
If you take action on the items listed here you’ll have free traffic in no time.
