You need a list. That’s a given. This is the most important factor in your long-term success. Once you have a list built, you can market to it again and again. Just push a button and print money – literally.
Now you now why. Here’s how:
Here’s what you need to build your list:
- Your Landing Page
- The Bribe
- The Thank You Page
Your Landing Page – Your opt-in page is the page you send visitors to to build your list. This page is the one that asks them for their email. So, obviously it has to be well designed. And have an easy to understand opt-in form. And your call to action must be clear!
If you fail to make a strong close,
you’re wasting your efforts. This “close” tells your visitors what you want them to do. You opt-in rates will take a dramatic nose dive without it. It’s strange, but if you don’t tell people what to do, they won’t do it.
You can take your opt-in page to the next level if you add a compelling video to the page. This will grab your visitors attention and keep it. Plus it give you a chance to tell them to opt in multiple times. Then at the end of the video you can print “sign up now” on the video.
Now, don’t worry if you have no idea how to make videos. You can hire freelancers to do this for you for a few hundred dollars. There are also list building systems that give you squeeze page templates.
The Incentive – Next, you’ve got to figure out what your bribe is. You have to give people a compelling reason to give your their email. Email privacy is very important to most people. So you have to give them a good reason to do it.
You have to provide value in your bribe for it to be good. Then it becomes something people want to get from you. And can benefit from. It could be:
- A free report
- Software
- Videos
- An email training series
It all boils down to content. It’s got to be something helpful for your new subscribers. And of course it has to be free. Bottom line is it’s got to be worth more to them than their email address.
If you’re worried about creating this content, don’t be. Here again, you can hire freelancers to create this for you. Simply tell them what the topic is and they can write the content. One easy and effective bribe is a 5-part email training series. You can have ghost writers create emails for under $25 an email. And whole thing will only cost a hundred and fifty buck.
There are also list building products that include the follow up email series. There are two important things about the email series. First, it must provide value to your subscribers. It also has to generate revenue for you! Mixing some affiliate products into your email series is a great way to do this. This allows you to get started with no products of your own. And it enables you to generate cash right away from your new list.
The Thank You Page – The last bit is the thank you page. This is the page your subscriber sees after they opt in. It’s nice to give them some great content right away. That way, they feel glad that they gave you their email address. It also helps to build the relationship. Then they’re more receptive when you email them.
You can use a “done for you” email marketing system. You can also put the whole thing together on your own. And do your own writing for this content. Or pay a freelancer to write the content for you.
In closing
Whether you decide to build your email funnel yourself. Or hire someone else to do it for you. Or if sign up for a “complete package” solution. The key is to start building your list. Because as soon as you’ve got your own list . . . You’ve got a license to print money!
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