It’s undeniable that if you add audio to websites it will increase your results. In fact, not using audio is a big mistake. It will boost your opt-in rate. It boosts sales, too.
What makes it so effective?
It’s simple. Audio breaks the silence of the web. Audio adds a human quality to your site. And adds the feel of a real live person. In short, it makes your site come alive. Which fascinates greater interaction from your visitors.
Here are the benefits
You’ll receive two immediate benefits to your bottom line when you employ the use of audio. You will close more sales. And second you’ll save money on the sales letter. You won’t have to hire someone to write your sales letter. You can just add your own audio. An authentic message from you will do more than the best ad copy.
You’ll also get better conversions on your list opt-ins. People need to be told exactly what to do. Just add a short audio message saying: Enter your email address in the form. That alone can increase opt-in rates up to 310%!
Some web audio ideas
Add a welcome to my site message on your main page. Most websites are cold and in-human. Grabbing their attention like this helps you keep them on your site.
Lead them by the had. Just like in the opt-in example. You just explain what to do first, then next, etc. That includes filling in your order form!
Testimonials for your product or service. Written testimonials are good. But an audio testimonial is better. It’s much hard to fake an audio testimonial. Using audio makes it much more believable. Which boosts your sales for sure.
Power tip
Did you ever think of making a product just by recording some audio? You’ll be able to produce audio products faster than any other kind. Plus people love audio products. The great thing about audio products is people can take them with them on the go. And you can get someone to transcribe them for very little money. Then you’ve got an eBook, too – but it was easy to create!
Is adding audio hard?
It’s so simple you won’t believe it. There’s software that will show you how to add audio to a website. The software does all the work. The software records the audio, creates the button code, etc. You just copy and paste into your website. You don’t need to even consider this part.
Summary
Let’s take another look at the benefits. Putting streaming audio on your site will boost all your results. You’ll enjoy more customer sales. You’ll get more subscribers. And don’t forget that you can easily create sales pages and products in a flash. It’s a less often used medium. But audio is a really big time and money saver. Start using it today and you’ll be glad you did.
