Answer this question: What is the number one reason people get online everyday? The answer is simple – they’re looking for information. This is so ubiquitous a quest that Google handles 400 million queries a day! So what does this mean to you? It means that you have a massive opportunity to give people exactly what they’re looking for – information. And if you do it right . . . to make some money along the way.
Info marketing explained
This is by far the simplest business you can start. You create a product that provides information. And then sell it to people who want to learn the info in it. Sounds simple enough, right?
But how does it all work?
We’ve established that it’s a simple concept. However, to succeed there has to be value in the info you’re selling. So you’ll need to find out what info is valuable. How can you find out what people want?
One very simple method is to do a little research. Head over to ask.com or Yahoo! answers and look at the questions being asked there. You’re looking for popular questions or common themes. Something that most people don’t already know. And solve the problem for them by writing an info product on it.
An encouraging word
If you’re worried about how to write and ebook. Think about this: An info product is just a bunch of articles strung together. Don’t try to write a whole ebook. Just write some articles for your blog. And when you have a collection, expand and embellish them and combine them into a single ebook.
OK, what’s so hot about digital products? Well, that bring me to the tile of this article Here are 7 reasons for you:
1. Simplicity and ease
Once it’s built it runs pretty much on it’s own. There is almost no support. So you can just set it up and let it run. It really is like and automatic money machine.
You have no physical inventory. You don’t have to ship anything. It’s all delivered online.
2. Repackaging
When you have a created a few information products. You can combine them together to create new high ticket products. It’s nothing to combine the content from several ebooks. And your new product will be able to carry a much higher sticker price. People will be willing to pay a lot more for one big ebook. Instead of several small ebooks.
3. Resale rights
You can grant other people resell rights to your own products. This is a very popular topic right now, because it’s much easier to get the resell right than to make your own product. And the best part is you get to charge two to three time as much for these rights.
4. Leverage
It’s your content, so you can use it in as many different ways as you want. Break it apart and create a multi-part email series with it. And build an email list that you can sell other products to.
5. More leverage
You can also take parts of your ebook and turn it into smaller eBooks. Then you can use the reports as the front-end of your product funnel. They can be free or low prices. And you’re creating targeted leads for your main product all along. You can even make these viral by allowing your affiliates to give them away. Which brings us to…
6. An army of affiliates
This one is huge. If you’ve got products you own. You’re able to let other people market it for you. How would you like to have an army of affiliates selling your products? Well, you *need* your own product to get affiliates.
7. JVs
OK, this is by far the biggest reason why. The number one way to launch your success is through joint ventures. That makes this is the biggest reason for creating your own info products. No products of your own = no way to do joint ventures.
Summing it up
If you don’t want to sell digital products by now, then you’re either crazy or not listening. 
With your own info product you can write your own ticket. Because you’re 100% in control. So, decide to just start:
- Head over to Yahoo! answers
- See what people are asking about
- Start writing
The steps on how to write an ebook are really that easy. Before you know it, you’ll have your own info product.
