This article is based on the traffic secrets 2 course by John Reece. The first of the traffic building principles John advocates is competitive research. He states that the internet is the greatest research tool ever invented. With a few simple searches you can find out what your competitors are selling, how they’re advertising their products and services, the price they’re charging, where they’re advertising, what their main keywords are, who ranks in the top 10 for these keywords etc etc
The incredible amount of research you can do feeds into the next on of John’s traffic building principles called piggy backing. This is basically using the detailed competitive research to find the best products and services, how they’re being advertised and where they’re getting their traffic from. The concept being you can simply copy what they’re doing and save yourself the expnse of messing around with traffic building principles that aren’t going to work.
The next one of John’s internet marketing strategies is the good old 80/20 rule. This is no big deal as every entrepreneur advocates this rule, however, there’s literally thousands of ways to generate traffic and its so easy to get suckered into something that will squander your time and energy. traffic secrets 2 is good because it shows you how to research and piggy back the 80/20 traffic building principles that apply to your market.
The next of John’s traffic building principles is to implement some of these 80/20 traffic building principles and analyse the results. John’s experience is that its far easier to improve on one of the traffic building principles that is working than to try something new and unproven.
The final traffic building principle is all about building relationships. In the last few years, the web has developed into a much more social place and John feels that building friendships and giving your visitors multiple ways of communicating and interacting with you will become more and more significant.
