The 3 Disastrous Errors of PPC Campaigns
In this small article, I will expose the 3 most common and deadly mistakes made by Pay Per Click (PPC) marketers. I will as well show you several ways for more effective campaign management. At the end of this article, you should have adequate knowledge to transform your poor performers or non profitable campaigns to profitable campaigns.
I remember when I came out with my very first AdWords Campaign. I was really nervous! I studied so much courses about pay-per-click that I was sure I knew everything and I was certain to make good cash!
So I picked a product to advertise with affiliate marketing, I used a Keyword program to generate a huge keyword list with high search count and I began to pay for each of these keywords and sent the purchased traffic directly to the merchant’s page.
How naive I was! And I lost a big amount of cash.
And this is precisely the manner many beginners go and their results are terrible! So terrible that several of them think that these online marketing markets are no less than a fraud and that it doesn’t work.
They are right and wrong at the same time. It’s not as easily done as many successful marketers state it is, and this is where the fraud is. But if you know how to do it, it does work, and it works pretty well.
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So the 3 most common mistakes are:
1) Putting too many different keywords in a unique adgroup. When you do this you won’t have an ad which is relevant to your keywords and also to the landing page at the same time. Relevancy is the master point. If you are congruent you will experience sky high clickthrough rate, quite good conversion rate and low priced bids.
b) Ignoring the numerous long tail keywords. As a matter a fact, PPC engines are nowadays very competitive because a ton of other affiliates pay for the exact same keywords as yourself. CPC or cost per click has dramatically inflated these last years and it’s not rare to have to pay 10€ for a single one click. That is why it is primordial to discover the long tail keywords. As an example if you are selling a lose-weight product, don’t pay for the keyword “weight loss”! You would pay a lot if you were to pay for this kind of keyword and you would not make numerous sales because this keyword is not very targeted. You are not sure if the searcher is looking for “scams about weight loss programs”, or “pills for weight loss” or “weight loss books” or “fast natural weight loss” or anything else. Paying for long tail keywords will allow you to pay less per click and to target men and/or women looking for what you are promoting.
3) But the biggest fault is without the shadow of a doubt not tracking to the keyword level. Let’s say that you have a break even campaign, I mean a campaign where you pay as much cash as what you are earning from your actual sales. Are you aware that generally nearly 91% of your keywords are not profitable and just lose you money? Only nearly 1% are profitable. If you knew how to stop bidding on the useless keywords you would end up with a high converting campaign.
The trouble is to determine which of those keywords are converting and which are not.
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