PPC Marketing – Did You Know You Can Own Highly Searched KEYWORDs For Just A Penny A Click?

It’s surprising to me how many people I discuss Internet Marketing with cringe when the topic of ppc advertising comes up. It’s interesting, even people that have being trying to make a go of internet marketing for years and struggle to get natural search (or organic) traffic, still will not even consider giving PPC a go. Without natural or paid traffic, after all, you’ve got nothing, except perhaps friends and family visiting your sites giving pity clicks on your AdSense ads.

Among the many concerns people have to tackle PPC are Google slaps, losing a bunch of money, click fraud, etc. Sure, all of the scenarios mentioned above can (and sometimes do) happen, but there is a way to get used to PPC with very little risk. It’s easier than you might think. After learning the ropes and getting your feet wet you will be much more prepared for the potential pitfalls of advertising with Google, MSN and Yahoo.

I started dabbling with PPC when Yahoo was still outsourcing their paid search services to Overture. For not knowing what I was doing, I actually did quite well. I think anyone who started at that time would have done well. With less information overload and “scary” PPC stories as we have now, you could go at it with much more confidence. While using Overture, I played around with “direct linking” and I also sent traffic to a “landing page”, having no idea what either was at the time. There were side benefits to paid search back then. After running my ads for a couple weeks, my sites would begin to see a flood of traffic from other search engines as well. I guess they crawled the Overture listings and didn’t differentiate between paid and natural which gave me a boost. Things have changed drastically since then as some of you know.

Expecting to become a millionaire with very little work in the 3 short months I was “making money online”, and failing, I decided to give up on Internet Marketing for awhile. Yeah, I had unrealistic expectations. Besides, I was making great money in a side home business selling and repairing computers, plus I had a tech job at the local hospital taking 40-50 hours a week of my time.

Well, after a long hiatus I jumped back in and attacked Google PPC immediately. I lost a lot of cash. I made a lot of cash. I pretty much broke even after all was said and done. I realized the landscape had officially changed. So, I started learning other methods to make money online.

Fast forward to 2009. I have many eggs in many baskets. PPC marketing still brings in a significant portion of my income. Leaving no stone unturned in the PPC world (I really tried everything), I have to say, the easiest way to get started with PPC Marketing, and with little risk is with 7 Search pay per click. You may see a lot of gurus say that 7Search delivers “fake” or “untargeted” traffic, but I’m certain they want to just keep it open for themselves. In a way I can’t blame them, they are getting targeted traffic at a penny a click after all! They’re going to hate me for revealing the secret.

The campaign structure is simple (but flexible) with 7Search. I like it better than the way Google, MSN and Yahoo have theirs setup. You don’t deal with ad groups with 7search. You simply have campaigns with keywords and ads in it. And you have the ability to customize the keywords extensively. You can add a custom Ad Title, Ad Description, Bid and Destination URL in your keyword string. Or, of course, you can just drop in a keyword and use the default ad.

There is still huge untapped potential on 7Search. There are still high traffic keywords that have zero competition! Paying a penny a click for targeted keywords in your niche is very achievable.

A really cool thing is that you can send the traffic to one page static sites. You don’t need all of the extra pages (contact, about, etc) that is expected in Google in an effort to get a decent Quality Score.

And you can only bid on keywords that they have seen searches for. If you try to add a keyword and they have never seen traffic for that particular keyword, you can’t add it, simple as that. You also get great stats for keywords… estimated searches, estimated clicks and the bid amounts for the top 3 positions. Learn more 7Search PPC tricks and see how you can get started for just $25.